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Statement Regarding
Latest HSUS Video
Release
Checkoff News
Statement Regarding
Latest HSUS Video
Release
By Dave Bateman, Oregon,
Ill. Beef Producer
Chairman, Cattlemen's
Beef Board
May 8, 2008
A primary goal of the
beef checkoff has been
to build consumer
confidence in our
product. Throughout its
history, the checkoff
has funded beef safety
and product research,
educated consumers about
the safety and
nutritional attributes
of beef, and has
communicated producers’
humane treatment of
their animals. From
stringent feeding
guidelines to processing
protocols, there are
multiple safety hurdles
in the beef production
chain before our product
arrives at our schools,
grocery stores or
restaurants. Beef
producers understand
that animal care and
raising cattle go
hand-in-hand. We know
that giving animals the
proper care, handling
and nutrition they
deserve is the right
thing to do. We stand
behind this principle
with educational
programs such as the
Beef Quality Assurance (BQA)
certification program,
which outlines the
essential elements for
cattle care on the farm.
The beef checkoff
remains committed to
doing what it can to
maintain these high
standards.
To illustrate this
commitment, the checkoff-funded
BQA program and the
Livestock Marketing
Association (LMA),
recently released an
auction market BQA
training DVD titled
“Focal Point, an Auction
Market BQA Guide”. The
checkoff BQA program has
also created and
distributed a
transportation training
video on proper hauling
procedures.
If you have any
questions, please
contact Lynn Heinze at
303-867-6319 (lheinze@beefboard.org)
or Melissa Slagle at
303-867-6306 (mslagle@beefboard.org).
Thank you.
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