|
Summer Grilling Season Starts
Off The Summer Grilling Season starts off hot for beef, thanks to the industry partnerships that will promote beef sales. This summer, beef partners with Anheuser-Busch® and A.1.® Steak Sauce to create spicy promotional brochures that include coupons and recipes for consumers. Beef also partners with Sutter Home® Build A Better Burger® to offer consumers a chance to win $50,000 for their best burger recipe. The newest edition of Beef Fast Facts contains ideas for how stores can maximize their beef sales, including tips on how to cook cuts that are popular during Summer Grilling Season, merchandising hints, and answers to frequently asked consumer questions |