The Montana Beef Council was created by cattlemen and for cattlemen on August 8, 1954. These visionary cattlemen were seeking a way to ensure their product had a market and find ways to build demand for beef. The Montana Beef Council is organized to protect and increase demand for beef and beef products through state, national and international consumer marketing programs of beef promotion, education and research, thereby enhancing profit opportunities for Montana beef producers. As a qualified State Beef Council under the Beef Promotion and Research order, the Montana Beef Council is responsible for collecting the nationally legislated $1 per head checkoff on all cattle marketed in Montana.
Our Mission: "The Montana Beef Council is organized to protect and increase demand for beef and beef products through state, national and international consumer marketing programs of beef promotion, education and research, thereby enhancing profit opportunities for Montana beef producers."
The National Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff is collected by qualified state beef councils, which retain up to 50 cents on the dollar. The state councils forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which oversees the national checkoff program, subject to USDA review. The checkoff program was designed to stimulate others to sell more beef and stimulate consumers to buy more beef. This can be accomplished through initiatives such as consumer advertising, marketing partnerships, public relations, education, research and new-product development.
In 2018, MBC focused on youth education, food service partnerships and more.
Montana Beef Quality Assurance, influencer tours, beef in a heart healthy lifestyle and more in 2017.
In 2016 we boosted the love of beef & barbecue, tailgated with football fans and beefed up retail displays.
Every time you sell live cattle of any age, breed, purpose or number directly to another person, you are responsible for making sure that the $1-per-head beef checkoff assessment is sent to the Montana Beef Council.
The dollar is to be collected by the buyer from the seller, although both parties are responsible.
If you sell meat from your cattle, you are also required to send one dollar per head to the Montana Beef Council.
The checkoff is designed so that everyone pays their fair share.
By federal law, all producers selling cattle or calves, for any reason and regardless of age, breed or purpose, must pay $1 per head to support beef/veal promotion, research and information through the Beef Promotion and Research Act. The person buying the cattle is responsible for collecting $1 per head from the seller and remitting these assessments to the Beef Checkoff Program.However, failure of the buyer to collect and remit the $1-per-head beef checkoff assessment does not relieve the seller of their obligation to pay the assessment. In addition, producers harvesting their own cattle with the intent of selling beef or beef products are responsible for remitting the beef checkoff assessment. Failure to remit the $1-per-head beef checkoff assessment is a violation of the law and may be subject to a $7,500 penalty.
For Auction Markets, and other states please send to:
Montana Beef Council
P.O. Box 80865
Billings, MT 59108
For private treaty sales send to:
Montana Beef Council
301 N. Roberts
P.O. Box 202020
Helena, MT 59620