Haleakala Family Cattle Montana ESAP


The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff is collected by qualified state beef councils, which retain up to 50 cents on the dollar. The state councils forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which oversees the national checkoff program, subject to USDA review. The checkoff program was designed to stimulate others to sell more beef and stimulate consumers to buy more beef. This can be accomplished through initiatives such as consumer advertising, marketing partnerships, public relations, education, research and new-product development.


Every time you sell live cattle of any age, breed, purpose or number directly to another person, you are responsible for making sure that the $1-per-head beef checkoff assessment is sent to the Montana Beef Council.

The dollar is to be collected by the buyer from the seller, although both parties are responsible.

If you sell meat from your cattle, you are also required to send one dollar per head to the Montana Beef Council.

The checkoff is designed so that everyone pays their fair share.


  • Beef and veal television, radio and print advertising.
  • Food safety, health and nutritional research.
  • Product technology and development.
  • Educating consumers and children about beef's role in a healthy diet.
  • Refuting issues that could negatively impact the industry.


By federal law, all producers selling cattle or calves, for any reason and regardless of age, breed or purpose, must pay $1 per head to support beef/veal promotion, research and information through the Beef Promotion and Research Act. The person buying the cattle is responsible for collecting $1 per head from the seller and remitting these assessments to the Beef Checkoff Program.However, failure of the buyer to collect and remit the $1-per-head beef checkoff assessment does not relieve the seller of their obligation to pay the assessment. In addition, producers harvesting their own cattle with the intent of selling beef or beef products are responsible for remitting the beef checkoff assessment. Failure to remit the $1-per-head beef checkoff assessment is a violation of the law and may be subject to a $7,500 penalty.


For Auction Markets, and other states please send to:

Montana Beef Council

P.O. Box 80865

Billings, MT 59108

For private treaty sales send to:

Montana Beef Council

301 N. Roberts

P.O. Box 202020

Helena, MT 59620