Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Learn more about the process involved in raising beef from the pasture to the plate. We are the beef community.
Across the journey of raising beef, one thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.
Safety plays an essential function across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.
A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.