The Montana Beef Council (MBC) Marketing Plan is created to define the objectives of MBC and outline its plan of work for the coming year. The plan serves as a roadmap, which will best utilize available dollars and limited staff to accomplish MBC's mission. The basic mission of the Marketing Plan is to increase consumer demand for beef, to generate positive attitudes about the beef industry and to keep the producers who pay the Checkoff informed about their investment.
Read the FY2021 MBC Marketing Plan
Ranch tours here, artificial intelligence there, and building beef demand everywhere in 2019.
In 2018, MBC focused on youth education, food service partnerships and more.
Montana Beef Quality Assurance, influencer tours, beef in a heart healthy lifestyle and more in 2017.
In one year, Montana Beef Council: