"I do support the Montana Beef Council wholeheartedly! The Beef Checkoff was a great vision to build marketing for the beef industry. The livelihood of my family has always depended on beef production, promoting and educating. It is essential for future generations. The Beef Council provides educated employees that are trained in food nutrition, marketing, education, etc. Working together is essential in our business, you must keep up with the new technology that changes every day it seems. The average beef producer does not have the time or the tools to reach out to the consumer to educated and promote their product. Those of us who do find some time sure do appreciate the materials and facts that the Beef Council provides for our education and promotional activities. Keep up the good work; we do appreciate everything you do!"
"Beef Checkoff is a great tool for cattlemen. It serves as a catalyst for change through innovative marketing and advertising, producer communications, and ongoing research and education. In today's ever-changing market it's important to build consumer confidence and drive demand for beef. Our Checkoff investment is doing just that, at a reasonable cost and with time-saving results for you and me."
"I support the MBC because they have the best of interests of the Montana Beef industry at heart. The board is filled with individuals who are passionate about beef and they are from all segments of the industry. Their main goal is to get more beef on more dinner plates and they unite all of the state’s ag organizations towards this goal. The MBC does an outstanding job of promoting beef. They work hard to ensure that beef remains on the dinner table. I appreciate that they are able to connect with all varieties of consumers from the mom shopping at the grocery store, to the professional chef and registered dietitians. They lead and support a variety of great educational and promotional programs across the state and they have an incredibly qualified staff that is very highly respected across the entire ag sector. As ranchers, we wear many hats but knowing that there’s a group out there, ready to defend the ranching industry in the media or to organizations that are opposed to our way of life is relieving. They have the resources and knowledge to handle crisis situations, and I’m thankful we have them in our corner."
"As a sixth generation ranching family, we fully believe in and support the Montana Beef Council and the work they do. The promotion that the Montana Beef Council does for the beef industry is an integral part in adding value to our end product, which in turn adds more value to our cattle.No one producer has the time or resources to do the job that our state beef council does, and we get their services for a mere 50 cents per head, anyone who can't see the value in that does not understand how much the Montana Beef Council does for us as producers. Our family looks forward to continuing our support of the Montana Beef Council, keep up the good work!"
"We Montana beef producers raise a beef product of which we are justly proud. The Montana Beef Council provides us with a needed avenue for the education and promotion of our beef product. No one is going to promote our product for us. It is our livelihood that benefits when the Montana Beef Council steps up to the plate with our check-off dollars for the much needed education and promotion of beef."
Ranch tours here, artificial intelligence there, and building beef demand everywhere in 2019.
In 2018, MBC focused on youth education, food service partnerships and more.
Montana Beef Quality Assurance, influencer tours, beef in a heart healthy lifestyle and more in 2017.
In one year, Montana Beef Council: