MISSON: The Montana Beef Council is organized to enhance profit opportunities for Montana cattle and beef producers by increasing demand for beef and beef products.
The MBC Marketing Plan is created to define the objectives of MBC and outline its plan of work for the coming year. The plan serves as a roadmap, which will best utilize available dollars and limited staff to accomplish MBC's mission. The basic mission of the Marketing Plan is to increase consumer demand for beef, to generate positive attitudes about the beef industry and to keep the producers who pay the Checkoff informed about their investment.
Read the FY2022 MBC Marketing Plan
Each year, MBC produces an annual report that includes highlights from the year and the annual audited financials. Click below to learn more about our results over the last few years.
Sizzling summer grilling forecasts, beef for babies, victory lane, finding local beef near you, and more!
The year was 2020...
Ranch tours here, artificial intelligence there, and building beef demand everywhere in 2019.
In one year, Montana Beef Council: