The Montana Beef Council (MBC) Marketing Plan is created to define the objectives of MBC and outline its plan of work for the coming year. The plan serves as a roadmap, which will best utilize available dollars and limited staff to accomplish MBC's mission. The basic mission of the Marketing Plan is to increase consumer demand for beef, to generate positive attitudes about the beef industry and to keep the producers who pay the Checkoff informed about their investment.

Read the FY2021 MBC Marketing Plan

2019 Annual report

Ranch tours here, artificial intelligence there, and building beef demand everywhere in 2019.

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2018 annual report

In 2018, MBC focused on youth education, food service partnerships and more.

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2017 annual report

Montana Beef Quality Assurance, influencer tours, beef in a heart healthy lifestyle and more in 2017.

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Montana Beef Council impacts...

In one year, Montana Beef Council:

  • Reached 6,230 Montana high school and junior high students with beef cooking and educational demonstrations.
  • Sent 85 beef-loving athletes out to races all over to promote beef and a healthy lifestyle.
  • Reached 196,000 Bobcat and Griz fans each week with a beefy tailgate tip on Facebook.
  • Beefed up 165 meat case displays in grocery stores across the state to inspire beef purchases.T
  • rained 170 agriculture students for media interviews.
  • Brought 93,300 head of cattle into Montana Beef Quality Assurance care and best management practices.
  • And MUCH more!